What Is a Data Broker, and Why Does It Have Your Address?
Data brokers quietly assemble profiles from public records, purchases and apps, then sell them. Here is how the industry works and what you can do about it.
You can remove yourself from most people-search sites without paying anyone. Set aside an afternoon and follow these steps.
1. Prepare a dedicated email address
Many brokers send a confirmation link. Use a separate address so the confirmations do not get lost and your main inbox stays out of new marketing lists.
2. Search for yourself
Search each site for your name and city. Note the exact profile URL of every listing that is you, including old addresses.
3. Submit the opt-out
Find the site’s opt-out or “do not sell” page, paste the profile URL, and complete the form. Never send a copy of your ID unless the law and the site truly require it, and black out anything not needed.
4. Keep records and re-check
Save confirmation emails and set a reminder to check again in 30 to 60 days. Listings often come back when brokers buy fresh data.